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Funnels remain essential for guiding customer journeys, and understanding modern sales funnel examples can offer inspiration for your strategy. First pioneered in 1898 by Elias St. Elmo Lewis, the AIDA model is still relevant today, but now more targeted than ever.
While the psychological principles of the customer journey remain relevant in today’s digital economy, the application of funnels is now most effective after building a connection and fostering loyalty with your audience. Without this foundation, a potential customer’s journey is rarely a linear path and often lacks the predictability once associated with traditional funnels.
The core driver of this evolution is the abundance of information available to consumers. On any given day, over 5 billion people have access to smartphones and the internet—a figure that has doubled from 2012 to 2022. With information more accessible than ever, the traditional AIDA journey now requires deeper investment and engagement to stand out.
What is A.I.DA.?
AIDA is an acronym representing the four stages a customer goes through when purchasing a product or service. This model was developed by Lewis and was influenced by the work of prominent psychologist William James. At its core, AIDA offers a structure for understanding the psychological steps involved in the customer journey.
- Awareness: Introduce the product.
- Interest: Show how the product solves a problem.
- Desire: Stand out against competitors.
- Action: Drive the purchase.
Because of the ubiquity of information available at customers’ fingertips, loyalty has become a two-way street. Customers now demand trust and authenticity and reward brands that demonstrate loyalty in return. This dynamic creates a quid pro quo relationship, where both buyer and seller benefit—a fundamental shift that calls for rethinking traditional models like AIDA.
To attract your ideal audience at the top of the funnel (TOFU), start with in-depth keyword research. Mangools offers an affordable, user-friendly suite of SEO tools, making it a great alternative to SEMRush.
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Evolving Digital Sales Funnels for Customer Retention
While the traditional funnels guided customers through a linear path to conversion, modern strategies emphasize retention, loyalty, and integrating versatile sales funnel examples to adapt to changing customer behaviors. New models like the Flywheel and Loop reflect a more dynamic, cyclical approach to fostering long-term engagement.
The Flywheel Model: Momentum Through Retention
The flywheel model shifts the focus to customer experience and engagement. Rather than treating customers as the endpoint of a linear sales process, it creates a continuous cycle of growth where satisfied customers become advocates, driving momentum through referrals and repeat business. Amazon exemplifies this model by leveraging exceptional service to build loyalty and long-term relationships. However, it’s important to note that the flywheel isn’t ideal for every business. Learn more about the differences between funnels and flywheels here.
The Loop Model: Continuous Customer Engagement
The loop model acknowledges that modern customer journeys are non-linear. Customers re-enter the buying process at different points, driven by new needs or interactions. By connecting each stage seamlessly and personalizing touchpoints, the loop fosters ongoing engagement, ensuring no opportunity to re-engage is lost. Its adaptability makes it perfect for brands that prioritize flexibility and reactivation.
Finding the Right Sales Model for Your Business
Now that you have an understanding of different sales models beyond the well-established funnel framework, you can make a more informed decision about which one aligns best with your business goals. Whether you’re looking for a linear, retention-focused, or adaptable approach, each model offers unique advantages depending on your audience and growth strategy.
Designing the Perfect Landing Page
The next step after choosing the right sales model is to build a sales funnel landing page that aligns with your offer and guides visitors toward action. Landing pages are critical to any sales model’s success. Your landing page is often the first impression potential customers have of your offer, and it should be clear, compelling, and goal-oriented. For a detailed list of landing page examples, check out this article from Kit.
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Once you’ve crafted the perfect landing page and captured your audience’s attention, the next step is keeping those leads engaged. This is where email marketing comes in—a critical component for nurturing relationships and driving conversions.
Email Marketing: Build Relationships, Drive Results
Email marketing is a cornerstone of online business success for small businesses offering cost-effective solutions. When used effectively, automation ensures the right emails reach the right people at the right time, helping you build relationships that fuel your business’s growth. Crafting excellent email copy is a high-value skill that takes time to master. Fortunately, there are tools and strategies to help you overcome this challenge head-on.
Option 1: Use Pre-Made Templates or AI Tools
Pre-made templates and AI tools streamline email creation for small business email marketing. Platforms like Moosend and Kit (formerly ConvertKit) provide customizable options, including excellent sales funnel tools and email automation funnel features designed to boost engagement and save time.
Option 2: Learn on Your Own
Mastering email copywriting is a high-value skill that can elevate your campaigns and grow your business. Explore courses, guides, and resources to hone your craft. For an in-depth guide on suggestions for writing compelling copy as a beginner, check out this article from Moosend.
Option 3: Outsource to An Expert
Outsourcing to experts on platforms like Fiverr can save time and ensure high-quality email campaigns. Browse skilled professionals in Fiverr’s marketplace and choose one that fits your needs and budget.
For a deeper dive and full comparison of platforms like GetResponse, Moosend, and Kit, check out Email Essentials.
Conclusion
By understanding sales funnels and the buyer’s journey, you can align strategies, attract the right audience, and foster lasting connections. By mastering the sales funnel process and the buyer’s journey, you’ll not only attract the right audience but also foster meaningful connections that drive growth and loyalty. Take the time to assess your needs, experiment, and adapt your approach as your business evolves—success comes with understanding and perseverance.
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